Store image: proposition of scale to the retail pharmaceutical segment
نویسندگان
چکیده
منابع مشابه
The Role of Store Image in Retail Internationalisation
Recent work on the internationalisation of retailing has focused on a number of themes such as the motives for internationalisation, the geographical flows of investment, the impact of internationalisation upon host environments, and methods and typologies of investment. Less attention has been paid to the process of internationalisation per se. This paper argues that for many retailers, compet...
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ژورنال
عنوان ژورنال: Brazilian Business Review
سال: 2011
ISSN: 1808-2386
DOI: 10.15728/bbr.2011.8.1.5